PPC Specialist

Job Summary:

Pay-Per-Click advertising expert to optimize campaigns across various platforms, including Google Ads, Bing Ads, social media and generate leads to maximize ROI.

Responsibilities:

• Develop and execute effective PPC campaigns across multiple platforms.
• Conduct keyword research and competitor analysis to identify relevant targeting opportunities.
• Create compelling ad copy and give landing pages improvement suggestions to drive conversions.
• Monitor and optimize campaign performance, including bids, ad groups, and landing pages.
• Track and analyze key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
• Utilize data to identify areas for improvement and make data-driven recommendations.
• Develop and implement A/B testing strategies to optimize campaign performance.
• Leverage advanced features and tools to optimize campaigns.
• Prepare regular performance reports and provide actionable insights to stakeholders.
• Collaborate with other team members to ensure alignment and effective campaign execution.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Advertising, or a related field.
• 6+ years of experience in PPC advertising.
• Strong understanding of PPC concepts, including keyword research, bid management, and ad targeting.
• Excellent analytical skills and ability to interpret data.
• Excellent written and verbal communication skills.
• Good command on Google Analytics and other web analytics tools.
• Certification in Google Ads or other PPC platforms would be preferred.
• IT domain background & B2B experience is a must.