Content Lead

Job Description:

• Generate high-quality content for our corporate website based on IT selling services [IoT, data, AI, machine learning].
• Understand our business strategy and SaaS / product offerings.
• Experience in inbound lead generation through content marketing.
• Ideate and create 360-degree strategies along with subject matter experts.
• Help and guide our overall content strategy.
• Manage a project from start to completion.
• Optimize existing content for inbound marketing activities.
• Work in parallel with the product, engagement, impact and content teams to understand and frame communication requirements.
• Co-ordinate with cross-functional departments to collect requirements and execute tasks to meet the deadline.
• Research industry-related topics (combining online sources, interviews, white papers, webinars, etc.).
• Edit content for grammar, accuracy, clarity, readability and consistency
• Proofread and edit blog posts before they go live.
• Coordinate with the marketing team to define, plan and run demand-generation campaigns.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Identify business needs and recommend new topics based on competitor research
• Maintain a positive, healthy, fun, and motivated work environment.
• Balance speed and quality, with a focus on tangible results.
• Must have written inbound and outbound marketing content [landing pages, emailers, infographics, webinars, PPTs, white papers, case studies, use cases, etc.

Qualification

• 8+ years’ experience as a lead content strategist or marketer.
• Any graduate with content marketing and copywriting experience.
• Deep understanding of technology such as IoT, AI, data science and emerging technologies.
• Must have a proven record of delivering requested content on time without compromising writing quality.
• Organized and should be able to handle a team.
• Outstanding written and verbal communication skills.
• Sound knowledge of content management systems, keyword research tools, social media platforms, and search engine optimization (SEO).
• Should be familiar with simple graphic design tools (Canva, etc.).
• Must have proofreading skills for written content.
• Must follow AP style guide and guide team to follow best practices and approach to content marketing.
• Self-motivated and capable of working under pressure.