ShopperTrak wanted to give its customers a hosted real-time reporting tool for their retail businesses. The idea was to provide an easy to understand reporting system using which retail managers would be able to get updates on sales and traffic conversion without having to wait till the end of the day. Softweb Solutions helped ShopperTrak create the Real-Time Reporting system which is increasingly being deployed by retailers throughout the world.
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Key benefits
- Retailers can access sales data from their entire network of stores
- Gives retailers better insight in deciding staff allocation, offer promotions or shift products
- Real-time reporting means that retailers can decide quickly on the needed course of action
- Benchmarking performance goals by shopper traffic, sales, conversion rates and average transaction size (ATS) is easier
