The real world retail experience is becoming less important to consumers as they make the switch to shopping online for everything that they need. Most shoppers do at least some research online before stepping into the store.
Today when eCommerce is eating into the sales of brick and mortar retail chains, proximity based marketing strategies can revive sales and increase customer engagement. This is where iBeacons come in.
In this white paper you will learn about:
- Beacons, iBeacons and how they work
- Industry trends regarding beacon adoption
- iBeacons in retail industry
- Use case on how retailers can use beacons
- Where iBeacons are being used
- iBeacons – limitations and myths
- Other uses of iBeacons
