Digital commerce is driving worldwide organizations to deliver outstanding customer experiences through digital commerce strategies that are designed to re-define your platform, optimizing mobility solutions, automating digital marketing process, meeting buyers’ expectation, and delivering personalized customer experience. All these advantages are real, but how would you know which digital commerce platform is likely to suit your business? There’s no need to panic! This blog post is aimed at helping you to decide which digital commerce platform will prove to be the right platform to empower your overall business sales and deliver exceptional customer expectations.
The importance of choosing the right digital commerce platform
E-commerce retailers around the world are moving into the new direction of digital commerce, simply because they understand the true potential of building customer experiences to accelerate growth. If you have made up your mind to embark on your digital commerce journey, then you must look for some of the crucial capabilities when deciding upon a digital commerce strategy.
Choosing the right digital commerce platform is an important decision that cannot be neglected. A right digital commerce platform will help you boost your business like no other. Here are some of the trends and capabilities that are easy to achieve using a powerful digital commerce platform –
- Not being limited to e-commerce, but moving towards the promising future of digital commerce.
- Offering your consumers an awesome digital experience, regardless of their device.
- Creating customer experiences and selling them products/services directly by eliminating any mediator.
- Driving your brand name digitally to increasingly experiment with offline experiences.
- Providing an omnichannel approach to bridge the digital and physical worlds.
- Targeting customers on their favorite channels and devices for significant growth.
- Leveraging mobile commerce as the new frontier by providing an optimal mobile experience.
- Enabling localization as more and more shoppers are expected to purchase goods and services online.
- Driving automation to experience seamless business operations and boost productivity.
- Meeting consumer demands as they increase time-to-time through sustainable commodities and components.
Digital innovations, data-driven targeting, better measurements, smarter retargeting, premium inventories are some of the added values of digital commerce. Therefore, you must look for the right digital commerce platform that can help you put all these aspects at priority for you.
Here’s a list of future-proof digital commerce platforms to help you keep up with customer expectations
1. Sitecore Experience Commerce
Sitecore is a leading provider of customer experience management software. It empowers organizations to deliver personalization to their B2B clients. Sitecore offers a great combination of tools for content management, commerce, and customer insights in a single platform to build up user loyalty and drive revenue growth. Here are some of the amazing components of Sitecore that are designed to provide outstanding functionalities –
Sitecore Experience Cloud – Collects real-time data from various channels
Sitecore Experience Database – Integrates with complementary third-party solutions and analyzes its data
Sitecore Cortex – Generates relevant content for users to utilize machine learning
Sitecore Marketing Automation – Creates marketing scenarios at ease
2. Salesforce Commerce Cloud
Salesforce Commerce Cloud is a highly efficient and scalable cloud-based SaaS solution that offers numerous features to optimize the e-commerce experience. The platform has a range of market-leading e-commerce features including scalability to cope with huge demand and traffic spikes without you having to pre-plan. Also, it offers a suite of cloud services that are related to CRM and marketing SaaS services that can be integrated into your solutions. Additionally, Salesforce describes a product roadmap, allowing you to concentrate on using the functionality to fuel sales and growth for your site.
3. Magento Commerce
Magento Commerce has proven to be a popular choice for enterprise-level e-commerce brands as it is an open-source platform that includes cloud-hosting. As many retailers would expect, Magento Commerce provides more functionality, including advanced marketing features, customer reward programs, and targeted promotions. Moreover, by using Magento Commerce, customers get to choose between an on-premise deployment and a cloud-hosted solution. However, a cloud-hosted environment allows you to enjoy the benefits of a SaaS e-commerce solution.
4. SAP Hybris Commerce
SAP Hybris Commerce was planned with the ability to incorporate extensions and add-ons as a major concern. Users of SAP Hybris Commerce have access to ready-to-install plugins and add-ons on the marketplace. The platform is also capable of easily integrating with current business systems, such as CRM and ERP.
Due to its flexibility, the SAP Hybris platform can be considered as a perfect supplement to the existing tools and systems because it integrates them and optimizes their operations while introducing new opportunities and providing the end-users with a higher level of service.
SAP Hybris Commerce Accelerators, shortens the time-to-market and enables quick reaction to the changing business needs. Besides, this platform is a proven model of an omnichannel e-commerce architecture.
Final thoughts
Succeeding in a digital commerce market can get competitive day-by-day; which is why you need a future-proof digital solution. We know it is difficult to choose the perfect digital commerce platform that is suitable for your enterprise, but we hope that this blog post has given you a helping hand. We want to help you make the right decision to choose suitable capabilities needed for the success of your organization in the world of digital commerce. Bring your concerns to our experts and simply get started with digital commerce consulting.
