Latest technologies have opened the door to groundbreaking inventions that were never thought of before like smartphones and mobile applications. Smartphones have brought many capabilities at our fingertips with the help of mobile applications that have made our lives easier. Now, we can easily fulfill our daily requirements like ordering groceries, booking local services, etc. with a few clicks. Mobile applications have become an important aspect of today’s technological reform. On the business front, these applications bring significant benefits and improve business performance for small and large organizations.
From a business perspective, mobile sales applications are one of the most important tools to target the right audience. Since cellphones are the most widely used devices that are easily accessible by people of almost every age group, building a mobile application for your business is the best way to increase your customer reach and improve your sales and services.
Let’s take a look at a few reasons that make it obvious why you should focus on mobile technology
1. Growth in sales
Nowadays, people prefer making online purchases. Hence, building a mobile application that offers online mode of payment is the easiest and quickest way to grow sales at a rapid pace. A mobile application gives the ability to make mobile payments and enables customers to shop at ease without physically visiting a store, saving them from travel time and other shopping hassles.
You can use push notifications to offer discounts, promotions and bonuses and prompt customers to purchase from you. According to your customer acquisition and data collection strategies you can even contact your customers for better servicing and cross-selling / up-selling opportunities.
2. Audience building
It becomes easy for you to approach your customers with the help of a mobile application, irrespective of their location. Moreover, as your customers have installed your application on their mobile, they don’t have to remember your web address or look for it over a search engine. Every user who installs your mobile application and browses your products/services becomes a prospect for your business. This makes it worth to put your best efforts to increase the number of installations.
By 2022 annual mobile app downloads are projected to reach 258 billion. That’s a 45% increase from 178 billion downloads in 2017. – Appannie, a provider of mobile market data
3. Customer interaction and engagement
Enterprise sales applications have completely transformed the way companies provide customer service. Communication between a customer and an enterprise is a two-way process. It is as important for a business to contact its customers as it is to respond to its customers. Mobile applications help in two-way interaction process and increase engagement. With mobile applications, it has become easier to address customer queries and cater to their needs quickly. This is an essential task because when customers are unable to reach a business, they are more likely to drift away and look for other options. Mobile applications have enhanced the level of customer service and customer satisfaction by minimizing the delays in response from customer care, and helping significantly to retain customers.
4. Strong marketing strategies
Mobile applications can collect valuable data that help in developing effective marketing strategies. These applications have various functions and features that provide full-fledged information. Moreover, when the application is downloaded multiple times, you get a thorough understanding of users by observing its utilization and the feedback received.
Along with this, a mobile application can also have an analytics feature that helps you to track the buying pattern of customers. Having all this information enables you to analyze all the crucial data like the number of visitors, demographics, customer behavior etc.
A mobile application provides you with the competence to determine appropriate marketing strategies and hence, you can use it as a direct marketing channel for your clientele.
5. Source of revenue channel
Every business uses multiple channels to generate sales like retail storefronts, PPC, website (including content marketing/blogging), direct mail, email marketing, etc. Similarly, a mobile sales order application can also be considered as an additional source of revenue for the organization. There are additional paid features and advertisements that help to monetize the application itself, which users can avail in the following two ways:
- On a pay-to-download basis
- Pay to unlock additional features of the application
For example, there can be some premium features of an application that will be unlocked when users pay for them.
Final thoughts
Mobile applications are beneficial for every business. In the present era, building a mobile application creates a safe and strong market presence for your enterprise. It also helps in keeping your business updated with the latest market inventions. Moreover, it helps buyers to avail your services anytime as per their convenience and helps them to differentiate your brand from other brands easily. It becomes convenient to sell and promote your products and services with the help of a mobile application. This increases your customer reach and helps to grow your business. Get in touch with our subject matter experts for more information on enterprise sales management applications.
