An effective marketing activity requires extensive research, planning, monitoring, reviewing and reporting. Though it is a bit time-consuming, this is the way marketers have managed things so far. The advancements in technology have led to certain innovations that simplify such time-consuming and tedious tasks. The Content Hub from Sitecore is one such innovation. It is a suite of services from Sitecore that gives you a 360-degree overview of your assets and enables you to mention, manage, add and share them.
The Sitecore Content Hub has revolutionized digital marketing
Content management is greatly associated with every brand’s connection with its customers. It is so deep that if you have engaging and appealing content, you’re more likely to make easy sales. Where it is crucial to have such content on your websites, social pages, blogs and mobile contents, it is not that easy to deliver them with utmost quality and speed.
Moreover, in today’s digital marketing era, it is also necessary to personalize the process of content creation to connect better with your target audience. In such a scenario, the integration of the Sitecore Content Hub helps you to manage content creation and delivery throughout all the channels smoothly. The Sitecore Content Hub has transformational powers for all your content management and marketing needs.
Sitecore Content Hub is not just digital asset management (DAM)
The concept of a content hub is mostly presented to marketers via a DAM system and hence they often mark projects as a DAM in their records. However, it is not just a DAM. This is realized when we explore the original business and use cases and understand the exact requirement of a project. Nevertheless, in the presence of a DAM, customers face challenges with content marketing and omnichannel delivery.
Addressing these issues at a later stage leads to a compromise with an imperfect project that fails to cater to the business problem effectively and eventually results in losses.
The Sitecore Content Hub merges and replaces conventional silos of DAM, content marketing platform (CMP), product content management (PCM), marketing resource management (MRM) and other capabilities. It serves as a base for your digital assets, associations and creative project management tools. It stores the content, makes it easily available and promotes creative consistency.
The Sitecore Content Hub has various components as displayed above. Some of these can be used stand-alone while others are built on other components.
The Sitecore Content Hub helps you to create tasks for all parts of the campaign including:
- Creation of assets
- Creation of all content
- Obtaining rights to content or assets
- Edit assets and content
- Approve assets and content
- Publish assets and content
- Keep track of project
Benefits of adopting the Sitecore Content Hub:
A centralized content hub is beneficial for every personnel and department associated with marketing processes. Let’s look at how these departments get the benefit of Sitecore Content Hub implementation:
Marketing operations
Content Hub makes it easy to manage operations, projects and budgets, throughout your teams. You can handle strategy, planning, execution and analysis with data and content supremacy.
Digital marketer
This integrated solution provides a single platform for efficient access, management and delivery of content throughout all channels.
Content creator
it enables you to create and collaborate content, with perceptibility through the digital marketing workflow.
Merchandiser
With the implementation of the Sitecore Content Hub, you can always use the latest product content through continuous integration between CMS, PCM and DAM.
IT director
You can easily integrate Sitecore Content Hub with the marketing tech stack and maintain operations, security, data & privacy and compliance requirements.
The final say
It is important to stay competitive, but at the same time, it is not easy if you don’t have the right tools in place. Implementing Sitecore Content Hub provides you with a suite of services that gives you all the capabilities that you need to stay competitive. But again, just buying a tool will not give you fruitful results. Hence, you should consider consulting a Sitecore service provider and leverage their expertise. To know more about how to deploy Sitecore Content Hub in your business model, contact our experts.
