It is challenging for digital marketers to deliver personalized customer experiences. Moreover, with the ever-changing touchpoints and distributed data sources, it becomes more difficult to gain a clearer view of the customer. This makes it onerous to know how and where they interact over time.
The arrival of Sitecore 9.2 is the new experience cloud that unifies data and interactions from various campaigns and data sources into one platform, providing you with an ongoing, holistic, real-time view of the customer. In this blog post, we will walk you through the new Sitecore 9.2 features and learn the advantages they offer.
The new features in Sitecore XP 9.2:
Sitecore’s new customer experience management software is a feature release that presents a state-of-the-art CMS with exciting marketing functionalities that enable marketers to have complete control over the customer experience. It unifies your activities across multiple channels including visitor activity and performance measurement. Here are the newly added features in Sitecore 9.2:
Sitecore Content Hub Integration
Content Hub is a completely new addition introduced in Sitecore 9.2 that acts as a home base for marketers – a platform that helps to streamline, speed up and simplify almost every area of marketing. It is designed to offer a clear view and intuitive features that eliminate complexity of personalization and adds higher value to your marketing efforts. DAM, PCM, and MRM are the main modules of the Sitecore Content Hub – let’s explore them.
Digital Asset Management (DAM)
DAM is the value added to your marketing efforts, regardless of your organization size. This is because DAM eases the content access and management. DAM acts as a single source of content for your company’s marketing assets and distributions. DAM offers more than just basic storage, the module is fully equipped to handle digital asset management scenarios, including complex metadata, security, and digital rights management.
Product Content Management (PCM)
PCM system is designed to store product-oriented information, especially for SKU-heavy organizations. From commercial descriptions, benefits, translated content, and media related customer-facing product information, all can be managed in one place.
Marketing Resource Management (MRM)
MRM plays a crucial role in supporting and measuring marketing operations. This module has impressive capabilities including marketing calendars, creative reviews, approval management, performance dashboards and more. These features have a huge potential for marketing activities and can be easily leveraged by marketers.
Sitecore SXA & JSS inclusion
Marketers can now leverage any of the two of Sitecore’s frameworks, namely Sitecore Experience Accelerator (SXA) and JavaScript Services (JSS). Enterprises can create sites and applications without changing their environment. They can also share content presentation and customer data within their marketing teams to deliver a seamless customer experience.
Active Personalization Dashboard
This is a brand-new feature in Sitecore 9.2 that enables a holistic overview of all active personalization tactics with the added ability to immediately act upon outcomes.
Data Purging API
This API allows you to gain control over all your solution’s data using a single API. Not just that, marketers can also set up archiving strategies to keep their expenses under control. The API also provides better data control so that you can be prepared to respond to any changes to privacy regulations.
Rainbow Serialization Support
Using the rainbow serialization support marketers can easily serialize Sitecore components items and ensure faster builds and deployments.
The case of upgrading to Sitecore 9.2
To upgrade from your current Sitecore version to the latest version isn’t always the same. Upgrading to Sitecore 9.2 is more than a technical decision. Apart from being a great opportunity to reinvent your content strategies, enterprises can also clean out any outdated and ineffective content. This is also the best time for marketers to re-evaluate their marketing strategy and develop new plans for unified customer experiences.
Before the upgrade, here are some of the activities you should consider:
- Identify the tools that you can stop using due to Sitecore 9.2 and its new features and functionalities.
- Understand the integrations that will be required to set up several data sources.
- Consider the training requirements for both developers and business users.
- Take note of any infrastructure changes that may be required.
Insight
Sitecore 9.2 features are sure to provide you with a strong foundation and a tightly integrated user experience that will help you to market in the context of how customers interact with your brand across several channels.
Migrating to Sitecore 9.2 is about delivering a greater customer experience inside out. If you need any help to determine the right approach, simply get in touch with our experts.
